Sweden

We didn’t start with a business plan. We started with a childhood memory.
A stadium roar. A shirt passed down. A story told by a father, again and again.

Urban Football was born in 2019 from a deep love for the beautiful game — and a desire to preserve its soul.
Not just the goals, the trophies, the stats. But the feelings. The legends. The moments you never forgot.

We built this space for those who still believe that a football shirt is more than just fabric.
It’s a symbol. A memory. A connection to a time, a place, a player.

From historic clubs to unforgettable national teams, every jersey we offer tells a story.
And if you’re here, chances are… it’s a story you’ve lived too.

Sweden

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