
Pelé and the Bicycle Kick That Changed Football History
Discover the story behind Pelé’s legendary bicycle kick, an iconic move that defined football history. From Brazil to the world, here's why it became the symbol of Urban Football Week.
Introduction
The bicycle kick is one of the most spectacular technical moves in football. But when Pelé — the King of football — performed it, it became more than just a display of skill: it became legend. In this article, we tell the story of that immortal moment, its deeper meaning, and why today it represents our brand. A story that blends sport, emotion, and identity
Who Was Pelé: The King of Football

Edson Arantes do Nascimento, known to the world as Pelé, is considered one of the greatest footballers of all time. But before becoming a global icon, Pelé was just a boy born into deep poverty in the small Brazilian town of Três Corações.
His father, a former footballer, lost his job due to injury, and the family struggled to survive. As a child, Pelé worked shining shoes to help his parents. He didn’t even have a ball to play with — he’d kick around rolled-up socks or fallen fruit. His talent was natural, but it wasn’t enough: he needed heart, hunger, and courage.
At 15, he was discovered by Santos FC. At 17, he won his first World Cup with Brazil, scoring in the final and moving an entire nation to tears. He went on to win three World Cups (1958, 1962, 1970) — a record still unmatched.
Pelé was not just about numbers and stats. He was poetry in motion, unmatched technique, game vision, and effortless grace in the most difficult of plays. Among them, the bicycle kick stands out as the most iconic.
The Bicycle Kick: A Move That Made History
The bicycle kick is an acrobatic move that only a few players master. But Pelé turned it into art. His flawless execution, captured in countless photos and videos, became the symbol of a golden era in football — when the game was still pure passion.
One of his most famous bicycle kicks was featured in the film Escape to Victory (1981), but another moment, less known and more heartfelt, reveals the true Pelé.
During a 1965 friendly match between Santos and Club Atlético Juventus, in a small stadium filled with children and families, Pelé received a cross from the right. He launched himself into the air and struck the ball with a perfect bicycle kick. The goalkeeper had no chance. The stadium erupted. People cried. Not because of the goal itself, but because of the sheer beauty of the gesture.
It was football returning to what it truly is: art, dreams, and magic.
The bicycle kick is also the move every child tries to replicate at least once — in the street, on gravel, in urban pitches. It’s the symbol of the urban soul of football, born between buildings, fences, and walls, and nurtured in the hearts of passionate kids around the world. A technical move that makes football magical — dreamed from Rio to Naples, from Paris to Buenos Aires.
The Brazil Jersey: A Timeless Icon
When we think of Pelé, we immediately picture the yellow jersey with green accents, blue shorts, and white socks — the iconic colors of Brazil. That kit became a symbol not just of a nation, but of football history.
Wearing a similar shirt today is like wearing a piece of football’s soul. That’s why, in our Urban Football Week store, you’ll find selections inspired by legendary kits — including the Brazil jersey Pelé made famous.
Why We Chose Pelé’s Bicycle Kick as Our Symbol
Our brand was born from a love for true football — made of emotion, epic gestures, and unforgettable stories. Pelé’s bicycle kick embodies all of that: elegance, strength, style, and universal meaning.
That’s why we chose it as the logo for Urban Football Week. It’s not just a tribute to a champion — it’s an ode to the golden era of football. Every time you see our logo, know that it tells a story. A story that represents us.
If you look at the top left corner of the store, you’ll see that very kick — transformed into a stylized silhouette. An iconic move turned into our visual signature.
One Move, One Legend
Pelé made generations dream. His bicycle kick is more than just a technical move — it’s a declaration of love for football. In a fast-changing world, some images stay with us forever.
In our own way, we aim to keep that magic alive. Because every legend has a story, and every move can inspire those who play in the streets, on dirt fields, and in dreams.
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